No Strings Attached Announced for Blu-ray and DVD

A minor hit when it was dropped into theaters in late January (as opposed to Valentine’s Day), No Strings Attached will see its release as a BD/DVD combo pack on May 10. So just as the school year ends and summer lovin’ begins, it will be done so with “no strings attached.”

Academy Award winner Natalie Portman (Black Swan) and Ashton Kutcher star in this R-rated romantic comedy, directed by Ivan Reitman, that gives an “intimate look” at the ups and down of being sex buddies.

To promote the disc, Paramount Home Entertainment has teamed with online dating and relationship site PerfectMatch.com. An insert in the Blu-ray package will offer singles looking to pursue their own modern-day relationship a free three-month premium subscription to PerfectMatch ($179 value).

The DVD and BD release will include a commentary from director Ivan Reitman, two featurettes (Sex Friends: Getting Together and Inside the Sassy Halls of Secret High), deleted scenes and alternate storylines. The BD comes with a single exclusive, a featurette titled Modern Love.

The DVD will be priced to own at $19.99, while the combo release will retail for $29.99.

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"The Other Woman" On DVD

The Other Woman had a blink and miss it release into theatres a few weeks ago, and before that a more successful release to Video On Demand. Now the film, originally titled Love And Other Pursuits, will finally get a DVD and Blu-ray release on May 17.

Personally, I'm quite curious to finally check this film out. Probably more so than I am in seeing No Strings Attached. If you're also curious, you can order via our Amazon links here - Blu-ray and DVD.

With the release comes a new cover image.

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"Black Swan" on Blu-Ray March 8?

Just a few weeks ago, some were surprises that Sony seemed to be accelerating the DVD/Blu-ray release of The Social Network. (103 days from theatrical premiere to retail release.) Today we hear the announcement that The King’s Speech will hit store shelves on April 19 (131 days after its Dec 1 premiere). Now I’m finding a site offering (unconfirmed) pre-orders for Black Swan, apparently shipping on March 8 (a mere 81 days after it opened in mid-December, and roughly a week after Oscar night.)

The rule of thumb for estimating home video release dates used to be 17 weeks (119 days). Disney shortened that window considerably for Alice in Wonderland with its theatrical release span of March 5 – June 1 (12.5 weeks, 89 days). This time-frame works to terrific advantage with the current awards season calendar. Films released in the Fall are ready for AMPAS voters in editions that serve as deluxe FYC presentations. Movies that wait for traditional holiday premieres are perfectly positioned for home delivery, striking when the iron is hottest and publicity machines are firing on all cylinders.

Expect me to question this Promote Me & Own Me marketing synergy? No way. I’m too eager to get my hands around Nina’s neck to be skeptical of the Incredible Shrinking Theatrical Window. (Just wondering what’s taking so long for Pulp Fiction, Vertigo, and Lawrence of Arabia to go Blu.)

[Check out the cases after the cut.]